How a Multilocation Auto Insurance Company Grow Organic Traffic by 45% and Keywords by 650%
An auto insurance company in the USA with 130+ locations struggled in a saturated online market. The brand lacked keyword depth, local optimization, and strong backlinks to compete in highly competitive markets such as Michigan, Arizona, and Detroit. Kodescape rebuilt the SEO foundation, from website design and local landing pages to GBP profiles. In 19 months, GBP calls and directions grew 598%, organic traffic grew 45.02%, and keyword rankings expanded 7.5 times, capturing 42% traffic share among 6,900+ competitors.
Measurable Impact
The growth has been consistent and measurable across both our website and our local listings. The team understood the complexity of managing multiple locations and delivered results that kept building month after month. Organic and local visibility are now reliable growth channels for us.
The growth has been consistent and measurable across both our website and our local listings. The team understood the complexity of managing multiple locations and delivered results that kept building month after month. Organic and local visibility are now reliable growth channels for us.
Chief Technology Officer
Digital Insurance Platform
Business context
This auto insurance company with 130+ branches operated in a competitive market. They offered in-person policy support plus motorbikes, boats, and RV insurance. In 2024, they aimed to grow SEO visibility. They struggled with multi location branch management, and the website structure was poor and hard to navigate.
Key challenges:
- Thin keyword footprint across product, info, and local searches
- 130+ GBP profiles inconsistent or weak in local pack
- Poor site architecture and hard navigation
- No location pages to drive branch traffic
- Limited Google Maps visibility and leads
- No content plan for buyer intent or informational queries
- 6,900+ competitors targeting the same keywords
- Few top 3 rankings where most clicks happen
Process
We began this engagement with a long term, compounding growth strategy. Insurance is a niche where shortcuts fail, and for a multi-location business, the challenge grows with the need to perform in national organic results and hyper local searches across dozens of markets. Every decision focused on sustainable authority and local relevance over short term gains.
Website Architecture
Create a clear site map to guide users and search engines. Simplify navigation to surface local location pages and product pages.
Logical URL structure for locations and products Flatten click depth to key pages for faster access Breadcrumbs and internal links for discovery Mobile-first layout and faster page loads
Design & Development
Create a clear site map to guide users and search engines. Simplify navigation to surface local location pages and product pages.
Logical URL structure for locations and products Flatten click depth to key pages for faster access Breadcrumbs and internal links for discovery Mobile-first layout and faster page loads
Optimize Multilocation GBP
Create a clear site map to guide users and search engines. Simplify navigation to surface local location pages and product pages.
Logical URL structure for locations and products Flatten click depth to key pages for faster access Breadcrumbs and internal links for discovery Mobile-first layout and faster page loads
Content Strategy
Create a clear site map to guide users and search engines. Simplify navigation to surface local location pages and product pages.
Logical URL structure for locations and products Flatten click depth to key pages for faster access Breadcrumbs and internal links for discovery Mobile-first layout and faster page loads
On-Page & Technical Fix
Create a clear site map to guide users and search engines. Simplify navigation to surface local location pages and product pages.
Logical URL structure for locations and products Flatten click depth to key pages for faster access Breadcrumbs and internal links for discovery Mobile-first layout and faster page loads
Create a clear site map to guide users and search engines. Simplify navigation to surface local location pages and product pages.
Logical URL structure for locations and products Flatten click depth to key pages for faster access Breadcrumbs and internal links for discovery Mobile-first layout and faster page loads
Scalable Organic Growth and Search Visibility Expansion
Organic traffic rose from 33,440 to 48,499 monthly visits, a 45% increase
Keyword ranking expanded from 2,323 to 17,527 terms, 7.5× growth
Visibility widened across top, mid, and long-tail queries
Local Search Dominance and Lead Growth via GBP
GBP calls and directions grew +589% across the branch network
Standardized management for 130+ GBP profiles, improving local pack presence
Google Maps impressions and map-layer visibility improved across priority locations
Technical SEO, On-Page Optimization and Site Structure
Improved site architecture with clear URL hierarchy and logical content grouping
Strengthened internal linking to distribute authority across core and supporting pages
Improved Core Web Vitals, page load speed, and mobile responsiveness
Before Kodescape vs After Kodescape
Before Kodescape
Organic traffic sat at 33,440 monthly visits, limiting steady inbound reach and demand
Keyword footprint was restricted to 2,323 terms, reducing visibility across the search landscape
130+ GBP profiles were inconsistently managed with poor local pack presence across locations
No content strategy for buyer intent or informational queries & lack topical authority
No location-based landing pages meant branch-level local searches went uncaptured
With Kodescape
Organic traffic grew to 48,499 monthly visits, reflecting stable and compounding month-over-month growth
Keyword footprint expanded to 17,527 terms, a 7.5× increase in total organic search coverage
+589% growth in GBP calls and directions across branches, alongside major growth in Google Maps visibility
Built a structured topical map and funnel-based content strategy, capture all stage audience
Full network of location landing pages built, creating a scalable local search infrastructure
Kodescape team
Multi-location SEO demands structure, consistency, and deep local expertise. We built a results-driven collaboration rooted in transparency and shared goals. Every decision was made with long-term growth in mind, and our team worked closely with the client to ensure every location, every page, and every GBP profile reflected their brand accurately.
SEO Team
Development Team
For me, it's never just about rankings. With 130+ locations in a highly competitive market, this required the right structure, patience, and precision from day one.
At this scale, every GBP profile, location page, and content piece had to work together. Watching visibility grow month after month made every detail worth it.
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